Community Pride Tourism

Meet Honeyland: Everything you need to know about the upcoming festival

It’s happening, y’all! Sugar Land is putting the sweet in Honeyland, a festival on November 11 and 12 at The Crown Festival Park (18355 Southwest Fwy, Sugar Land, TX 77479) celebrating the best in Black expression where the top restaurateurs, beverage makers, and artists get together to remix, refresh, and create more of what flavors the world.  

The vision for a dynamic festival site in Sugar Land has been in the making for years. The outcome of extensive planning and dedication by the Visioning Task Force, the project is now a reality. Voters overwhelmingly approved the site during the 2013 Parks Bond, emphasizing the community’s support for an exclusive space to hold world-class festivals and activities that will draw residents and visitors alike to our sweet city. 

We’re gearing up for Honeyland on November 11 and 12 and expect up to 15,000 visitors each day on the site. Local hotels around the City are almost sold out – which is fantastic news for our local economy!  

While the festival promises excitement and fun, it’s important to expect increased traffic. Set-up at the festival site will begin on November 1st, and as the festival kicks off, traffic is expected to be heavier than usual. Feel free to go to to check out real-time traffic around Sugar Land. 

Shuttle lots for the festival will be available at the University of Houston Sugar Land campus, Fluor, and as an overflow lot, Constellation Field. Please note that attendees who do not pre-pay for parking will not be able to pay at the gate when they arrive to park at UHSL. If you would like to pay for parking on-site at the gate, we suggest parking at Fluor. These are the primary options for general admission attendees, other than rideshare services. Be aware that traffic around these shuttle locations and The Crown Festival Park may be heavy due to the high number of festival-goers. 

During the festival, Sugar Land Memorial Park and Pawm Springs Dog Park will be temporarily shut down as the connector road to The Crown Festival Park will be used exclusively for shuttles, talent/staff transportation, and emergency vehicle access. Both parks will close at 10 p.m. on Friday, November 10 and reopen Monday, November 13. Brazos River Park and its parking lots will also be closed for the duration of the festival, with the exception of Go Ape, which will remain open. Parking lot A at BRP will be used for rideshares, while parking lot B will be used for shuttle drop-off and pickup. 

VIP attendees will have access to parking at the fair-weather site adjacent to The Crown Festival Park. They are the only festival-goers allowed to park onsite. The festival will run from 12 p.m. until 11 p.m. each night, and fire marshals will be on site to enforce the festival permit, ensuring that noise ordinances and time restrictions are adhered to. 

We’re pumped for Honeyland to come to life in our sweet city and can’t wait to welcome residents and visitors to The Crown Festival Park site. Want to join in on the festivities? Buy your Honeyland tickets at  

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